In the world of technology that we all live in, there are thousands of places to shop. How do we decide not only what to buy, but where to buy? How often does that perfect first impression make the buying decision for us? Businesses know what their customers want and...
Most sales people know that every no just brings you that much closer to your next yes. But while it’s true that if you keep asking long enough, you simply can’t fail, there aren’t many sales professionals who wouldn’t like to increase their...
Kanvass Pro is proud to announce it has joined the Esri Startup Program, enabling further enhancements to their cloud-based marketing software. The solution enables the next generation of direct marketing efforts to be targeted to neighborhoods having individuals who... read more
Marketing any service is a tricky process. First, you need to figure out who your ideal customers are, then you need to figure out what they want, and then you need to work out where to find them. Finally, you need to make sure that your marketing message tells them... read more
You could be forgiven for thinking that the traveling salesmen belong to more innocent times, and that today’s world of online-shopping and TV ads has made door to door marketing a thing of the past. Understandably, being able to access information at the touch of a... read more
Technology truly is amazing. It’s revolutionized the way we communicate, shop, and do business. It’s hard to imagine a world where we aren’t connected all the time, and where we can’t accomplish a multitude of tasks from the screen of our smart phones. But just...
Businesses, big or small, are adeptly ditching old-fashioned marketing tools to pave way for the new direct marketing strategies. As they strive to keep up with the ever-changing market demands, their need for a personalized appeal to the market is currently close to...
The days of making decisions based on gut feel, and of taking a leap in business are well and truly over. Long gone are the days that companies could afford to take the wrong approach, run a dubious campaign or change their products or services without first gauging... read more
There was a time, not so long ago, when sharing information with branches and satellite offices meant mail bags or physical presence at meetings. We’ve come a long way from there, thanks to email, online meetings and other tools that make collaborating with... read more
There are a few buzz words in the business world today that didn’t exist, in a business context, a few years ago. Agility. Being nimble. Game changer. Most of them have to do with speed and adaptability, and they’re all related to the speed of change in... read more
Marketing has come a long way since the internet first started. Thankfully, so has technology, and while you might not think of Microsoft when you think digital marketing, there’s a new program from the world’s favorite software creator that’s set to... read more
When many people think of the cloud, they think of storage space in cyberspace. This is close to what cloud computing is. This is one of the new ways that your small business can help to serve your customers much better. This basically means that you are subscribing... read more
Technology truly has changed the way we see and interact with the world. One really big way that our interaction with the world has changed is the use of mapping and geo-location tools. Whether it’s using Google maps to find a destination or track a loved one,... read more
As the world evolves, geospatial technology evolves too. Its use has broadened, and agreeably, the impact of Geographic Information Systems (GIS) is now felt all over the world, across almost all industries. Over the recent past, the role of GIS has visibly widened.... read more
Chances are, if you are in business today, you’ve heard about big data. You might even have started gathering data of your own from a variety of sources. However, while data can be a powerful tool for your business, success is less about how much you collect,... read more
Kanvass Pro provides innovative maps and apps developed to transform business with the flexibility to bridge cloud, on-premises and hybrid solutions. We are know for our specialized SAAS solution for field canvassing which generates sophisticated and comprehensive profiles that increase the number of acceptor direct marketing candidates that may be identified for specific marketing initiatives.